To accelerate the company's efforts to return to its low-cost roots, Blue Air welcomes Krassimir Tanev, one of the most experienced executives in the industry

Bucharest, 1 iulie

Blue Air, the airline created and run by pilots so that everyone can experience the joy of flight, continues its mission to offer its passengers the best air transport services, supporting their need to fly safely and to overcome distances, making it possible to reconnect with people and important places in their lives and thus supporting them in fulfilling their dreams.


Starting July 1st, Blue Air is proud to announce Krassimir Tanev as the new Chief Commercial Officer. Passionate about airlines and aviation, Krassimir is one of the most experienced executives in the low cost industry. He has dedicated his entire career to the flight industry, working in a number of key management and business strategy positions over the past 20 years.


He is in possession of a large expertise and proven success record in team leadership, airline turnaround and transformation, network strategy and planning, revenue management, business development, global sales and distribution management, marketing and brand development, customer experience.

He brings a rich commercial and leadership experience in major European airlines, both legacy and low cost, joining Blue Air from IAG group where he served several roles as Director of International Markets at Vueling, and also as Managing Director at the sister airline LEVEL Europe. Previously he served as Vice President International Sales at Alitalia, Executive Director at LOT Polish Airlines and Executive Director at CSA Czech Airlines.

"We are delighted to welcome Krassimir to the Blue Air family during this difficult time for aviation. We, at Blue Air, have chosen to see this period of crisis as the best opportunity to reinvent ourselves and also to make improvements to the low cost airline industry model. 

Therefore, we are relying on its expertise, determination and enthusiasm to create a super-competitive low-cost product together and relaunch Blue Air's operations to a new level of service quality - once the situation becomes stable. We are thus ready to consolidate our position on the Romanian market and on the traditional destinations in Central and Western Europe and to carry out a new stage of development starting next year "– said  Oana Petrescu, Blue Air’s CEO.

In his new role, Krassimir will be responsible for the continued development and execution of Blue Air’s commercial strategy, focusing on delivering best in class LCCs customer experience, coherent and competitive revenue and pricing strategies and a cost efficient sales and distribution model, as well as managing Blue Air’ s rapidly expanding network.  

Krassimir takes over from Carsten Schaeffer, a former executive at Lufthansa, Air Berlin and Saber, who will remain a member of the Board of Directors of Airline Invest, Blue Air's majority shareholder, and will continue to support the company in all strategic projects.


„I want to thank Carsten for his valuable contribution during the past year, leading the commercial strategy to support the first-year return to profits. We are all counting on his expertise to continue to provide strategic steering from his position as Board Member of Airline Invest,” – added Oana Petrescu, Blue Air’s CEO.


About Blue Air

Blue Air is the largest Romanian airline in terms of the number of passengers transported. With a business model based on reducing complexity, respectively Low Cost - Low Complexity, with an approach focused on the needs of passengers, Blue Air aims to become a leader among airlines in Central and Eastern Europe.

The company operates Boeing 737 aircraft and has an extensive fleet renewal program in place to provide passengers with the best travel conditions. With a team of over 1,000 aviation professionals, the company has an impeccable history of flight safety.

In its 16 years of operation, Blue Air has carried over 30 million passengers and flown over 340 million kilometers. The company is certified IATA Operational Safety Audit (IOSA) by the International Air Transport Association (IATA) for exceptional operating standards and is a full member of IATA.